[GREENSBORO, NORTH CAROLINA] – FinishWorks and Mohawk Finishing Products, two leading names in the industrial coatings industry, have partnered to better serve their customers with enhanced convenience and a focus on innovation. This strategic rebranding sees FinishWorks emerge as the flagship brand, offering a wide range of industrial coating solutions and support. Mohawk will become FinishWork’s premier product brand specializing in touch-up and repair products. Coatings products previously offered by Mohawk will transition to carry the FinishWorks brand name over the course of the remaining year.
This partnership allows both brands to focus on meeting the evolving needs of our customers while maintaining the core values that both FinishWorks and Mohawk have long been renowned for.
"Our rebranding efforts signify more than just a change in appearance; they represent our renewed commitment to innovation and service." says Charles Shell, President of FinishWorks.
Powered by the recent opening of a state-of-the-art, research-and-development facility in Greensboro, North Carolina, Shell adds, “We are now able to push the boundaries of industrial coatings technology, ensuring that our customers benefit from cutting-edge solutions tailored to their specific needs.” The Innovation Center of Excellence also supports onsite customer trials and collaboration with FinishWorks’ sister companies under the RPM Industrial Coatings Group portfolio.
Customers can expect a seamless transition, with the same trusted quality and service they have come to rely on from FinishWorks and Mohawk. Over the remainder of the year, the new branding will be rolled out across all touchpoints, including packaging, marketing materials, and digital platforms. There will be no immediate changes to the ordering process or to customers’ regular point of contact.
FinishWorks and Mohawk are excited about this new chapter in their journey and remain committed to service, superior coatings technology, and color expertise.
About FinishWorks:
FinishWorks is a team of finishing experts offering everything you need from coatings, supplies, and equipment to application guidance and product support. With two manufacturing facilities and several locations across North America, we have the products you need, when and where you need them. FinishWorks is a part of the RPM Industrial Coatings Group family of brands.