Design / Customer Spotlight
Bassett Furniture and FinishWorks
A Story of Innovation and partnership
What makes a furniture piece stand out in the market? Is it the design, the materials, or the finish that brings out the wood's natural beauty? For Bassett Furniture, one of the most renowned furniture makers in the world, the answer lies in their lasting partnership with FinishWorks.
The Partnership That Changed The Game
When Bassett Furniture set out to create a new product line of solid wood furniture, they needed a finish supplier who could match their commitment to quality and craftsmanship.
Enter FinishWorks.
"FinishWorks showed us examples of the clarity, the enhancement of the grain, and the smoothness to the touch that their products were known for, and we thought we had struck gold,"
-John E. (Jeb) Bassett, Senior Vice President and Chief Operating Officer of Bassett Furniture Industries.
FinishWorks didn’t just deliver coatings; they delivered a competitive edge. From the expertise of their sales team and small-batch production capabilities to rapid service and state-of-the-art facilities, FinishWorks became a true partner—not just a supplier.
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The FinishWorks Advantage
Why did Bassett choose FinishWorks? The decision wasn’t just about the quality of their coatings; it was about the holistic solutions they brought to the table:
- Unmatched Clarity and Grain Enhancement: FinishWorks’ coatings reveal the natural beauty of each wood piece, elevating Bassett’s furniture to heirloom quality.
- Smooth-to-the-Touch: A tactile experience that makes every surface feel custom-crafted.
- Innovation and Flexibility: Small-batch production and quick turnaround times ensured Bassett could keep up with evolving trends and demands.
- Aligned Values: Both companies share a commitment to sustainability, craftsmanship, and delivering excellence to their customers.
Rodney McFalls,
Director of Color Styling & Interpretive Design at FinishWorks
“At FinishWorks, we make great coatings, but what we do with those coatings is what separates us from our competition.”
Crafting the Future with Bench Made
One of the most celebrated outcomes of this partnership is Bassett’s iconic Bench Made product line, which marries craftsmanship with sustainability. This line, conceptualized during a casual conversation between Jeb Bassett and FinishWorks CEO Rob Spielman, is a testament to going back to basics.
Starting with red leaf maple and expanding to include silver maple, white oak, and cherry, the Bench Made collection is simple in design, expertly executed, and built to last for generations. Each piece is a labor of love, designed to evoke the feeling of something made with carpenter tools, yet finished to perfection with the help of FinishWorks products.
With sustainability at the core, Bassett ensures that for every tree used in crafting dining tables, beds, and other furniture, two trees are planted. To date, over 200,000 trees have been replanted, reflecting shared values between these two companies.
A Vision For the Future
Bassett Furniture continues to evolve with a bold strategy to provide complete home solutions, while staying true to its dedication to quality and craftsmanship. FinishWorks plays a vital role in this vision by offering innovative manufacturing solutions, trend-forward colors, and superior finishes that give Bassett a distinct edge.
What This Partnership Means for Design Trendsetters
If you're designing the furniture or cabinetry customers dream of, consider what this partnership demonstrates:
- Coatings and finishes are not an afterthought; they are the key to bringing your product to life.
- Partnering with experts like FinishWorks can elevate your designs, delivering on clarity, feel, and longevity.
- Shared values, such as sustainability and quality, can deepen your client relationships and reputation.
Bassett Furniture and FinishWorks show us what’s possible when expertise and innovation come together. It’s a partnership that doesn’t just enhance furniture; it redefines what’s possible in the industry.
Visitors like Jeb Bassett, a fourth-generation leader, are continually inspired by the FinishWorks Design Center, situated within the RPM Innovation Center of Excellence. The collaboration between these two brands ensures that furniture designers, kitchen cabinet manufacturers, and design trendsetters have access to products that blend functionality with unmatched aesthetic appeal.
Bassett Furniture Co.'s trademark(s) are the property of Bassett Furniture and are used with its permission.
All other trademarks featured herein are the property of RPM Industrial Coatings, Inc. d/b/a FinishWorks.